Marketing-Change and Environmental Scanning

Part A: (1) Introduction of Singapore Singapore is a multi-racial city-state located in the Southeast Asia with a population surface approaching 5 million residents (Singapore De take offment of Statistics, 2010a). Established as a trading post back in the eighteenth century and with a favourable geographical advantage, it became 1 of the busiest ports in the world. After gaining independence in 1965, it took merely four decades to commute into a modern industrial economy and also one of the top financial centres in the world. The competitive environment and aridity for a higher standard of living impose a high stress level on the average earning residents. This part of the assignment will now explore the demographic and life style developments over the past decade in Singapore. Demographic and modus vivendi Developments Ageing population The population of elderly residents aged 65 years and above increased 1.5% from 2000, building up to 8.7% of union population in 2008 (Singapore Department of Statistics, 2010a). During the same period, a incompatible decline in the population of residents aged below 15 years was recorded, developing into a higher old-age support symmetry and a fast ageing nation.

The growing phenomenon is due to a lower reproduction appraise and increased life foresight which are characteristics of a developed nation. People also train to marry later and a lower reproduction rate from adopting a single child mentality in revision to have a more enjoyable lifestyle and talent to provide more for the single child. Affluent lifestyle The spring in job opportunities and higher salary positions over the lowest decade have steered the working class population towards a more affluent lifestyle. The average employed households income increased from $5097 in 1999 to $7549 in 2009 (Singapore Department of Statistics, 2010b). This significant increase armed the working 1    population with a higher disposable income. They began to lead a more affluent lifestyle consuming... If you want to move a full essay, order it on our website: Ordercustompaper.com

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