Building a Content Strategy for the IoT Future

The Internet of Things (IoT) is making our world a more connected place. Incredibly, experts predict that there will be nearly 21 billion connected â€Å"things† in use by the year 2020. For content strategists, it’s no surprise to see that IoT is having a huge impact on the way people find and consume content. Where websites, social media and videos were once the stars of the content marketing show, they may soon be playing a more supporting role. Already we’re seeing everything from fridges and washing machines to watches and eye-glasses with the capability to serve up relevant content when we want it. IoT has been described as â€Å"a complex, adaptive performance of ideas and information – content – perfectly choreographed with our behaviors.† It’s about delivering the right content, when consumers want it, where they want it and on whatever device they want. In this article, we’ll look at how content strategists can prepare for the IoT future. Define the Experience The first step to creating an IoT content strategy is defining the experience you want to provide consumers. As the Internet of Things becomes broader and more complex, content strategists will find themselves working closely with experience designers. These teams won’t just be developing a network of content–they’ll be designing rich, connected experiences that blend technology, human behavior and physical spaces. With that in mind, it’s makes sense that it is important to clearly define what this experience should look like before diving into the content.This approach is known as â€Å"experience-first† thinking, and it’s likely to drive the development of many systems in the connected world of the IoT. Consider the Context If you’re planning content for an IoT world, you need to think about creating personalized and contextually relevant experience. In this case, personalization doesn’t just mean using peoples’ names, but refers to leveraging customer data in order to provide relevant and valuable experiences. You may be asking,â€Å"how do you figure out what is contextually relevant to a user?†The short answer is: data. Brands need to have the tools and systems in place that allow them to use real-time customers data and distribute content based on signals. Context is key– where a user is and what they’re doing is going to determine what types of content are valuable in that moment. The challenge for marketers is create robust and comprehensive taxonomy that allows you to tag and categorize your content, and then deliver relevant and personalized snippets based on behavioral signals. Over time, companies can look for â€Å"experience patterns† and predict the barriers or questions customers have ahead of time and then serve up the right content at exactly the right time. Understand the Audience If you’re unsure what the IoT will mean for your brand, you’re not alone. Traditional marketing techniques aren’t going to work in connected spaces– brands will need extensive consumer insights to figure out exactly when, where and how their content should appear.For example, users aren’t going to want ads popping up on their â€Å"smart† refrigerators, but they might appreciate a relevant recipe or a coupon for ingredients. Designing a content strategy that works for the Internet of Things is a tall order– you’ll need to offer your audience the right content delivered to the right devices at the right time.However, the opportunities to connect with audiences in new and creative ways are endless.What will be the key to success in an IoT future?The answer is simple: insights.If you base your content strategy on what audiences actually need and want in a particular context, you’ll be able to build valuable, connected experiences that redefine the concept of content marketing.

President Lincolns use of executive power during the Civil War

President Lincolns use of executive power during the Civil War Free Online Research Papers I believe that at the time of the Civil War President Lincoln had every right to do the things that he had done. Author Harold J. Spaeth, Ph.D., J.D. from Michigan State University states â€Å"In deciding four cases concerning vessels captured while running a naval blockade shortly after the Civil War began, the Court sustained the president’s action, by saying: â€Å"If a war be made by invasion of a foreign nation, the president is not only authorized but bound to resist force, by force. He†¦is bound to accept the challenge without waiting for any special legislative authority. And whether the hostile party be a foreign invader, of States organized in rebellion, it is none the less a war.† Congress later enacted legislation ratifying the president’s proclamation.† Basically what that meant was that Lincoln did not have to wait for approval from congress in order to take some serious actions. Slavery, economy, and states rights were the cause of the Civil War. In the Northern states there were no slaves because they had put a law past saying that no one could buy, sell, trade, or own slaves. In the Mid-west, farm owners saved money by paying one person to run a wheat cutting machine that did the work of 12 people, they also paid people to work in the factories. There was a different way of life in the South. The rich, Southern, plantation owners had owned slaves. Southern states grew cotton, Mid-western states grew wheat, and Northern states had many factories and businesses. Slaves worked without pay on the plantation gathering cotton and doing other jobs. Many states in the South wanted to make their own laws, instead of the Federal Government making them. But the North wanted the Federal Government making the laws and wanted the Federal Government to make the laws though. The states were also debating whether or not the newly formed states should be freed states or s lave states. As a result, the Southern states seceded from the Union. Lincoln was getting concerned that the border-states would slip away from the Union also. Their importance to both sides, but particularly to the confederacy, was clear. In the book, Battle Cry of Freedom, James McPherson says this about the border states of Missouri, Kentucky and Maryland. â€Å"The three states would have added 45% to the white population and military manpower of the Confederacy, 80% to its manufacturing capacity, and nearly 40% to its supply horse and mules.† Maryland was the first place where President Lincoln suspended the writ of habeas corpus. The authorities detained a Southern sympathizer named, John Merryman. Merryman sued the United States Supreme Court under chief Justice Roger Taney agreed with his suit that Lincoln did not have the authority to suspend habeas corpus. In the constitution, Article I, habeas corpus is not to be suspended by Congress unless the public safety is threatened by rebellion or invasion. The only mention of habeas corpus i s in Article I in the injunction for Congress not to suspend the privilege except in the above two circumstances, but there is no mention of habeas corpus in the description of Presidential powers in Article II. Regardless, Lincoln felt compelled to exercise the authority to suspend the writ of Habeas Corpus and he acknowledged to Congress later that he might have been on shaky Constitutional grounds in doing so. Eventually, the United States Congress granted Lincoln the power to suspend the writ of habeas Corpus during the war going forward and reflective back to the beginning of the war. His argument was basically that abusing this one provision of the Constitution was worth it if the Union’s very existence was at stake. Lincoln’s view was that the protections traditionally granted to all citizens were subject to question when a part of the citizenry was in rebellion against the Union. Research Papers on President Lincoln’s use of executive power during the Civil War19 Century Society: A Deeply Divided EraNever Been Kicked Out of a Place This NiceThe Effects of Illegal ImmigrationPETSTEL analysis of IndiaBook Review on The Autobiography of Malcolm XQuebec and CanadaTwilight of the UAWCapital PunishmentBringing Democracy to AfricaAppeasement Policy Towards the Outbreak of World War 2

Whole Foods Market Essay Example | Topics and Well Written Essays - 1250 words - 1

Whole Foods Market - Essay Example Not only did they satisfy the people in Texas they went well above and beyond. â€Å"Wow! What a ride. Back in 1980, we started out with one small store in Austin, Texas. Today, we’re the world’s leader in natural and organic foods, with more than 310 stores in North America and the United Kingdom. What a long, strange trip it’s been. We still honor our original ideals, and we think that has a lot to do with our success.† (About Whole Foods) It is very important to shed light upon the price of certain items sold in Whole Foods, the price is usually higher than the same grocery products sold in other stores, this is something which could be affecting the profits of Whole Foods. However, it is unclear as to why the price is higher than other grocery stores. There could be a number of reasons for this but at the end of the day what matters is profit and the quality of the products sold in the store. As far as the quality is concerned Whole Foods has always be en providing their customers with the very best products so quality is certainly not an issue but price is something which they need to work on only then can they increase their profits. Reducing the price does not mean it will hamper their growth, they can always find new ways or special offers which could fetch them even more profits, everything comes down to innovation. Thinking out of the box has become really important and one good pricing strategy can fetch a lot of profit to Whole Foods. Whole Foods does not promote the discount card scheme and this is really strange, it is strange because the customers who keep visiting the store do not get rewarded and they should be rewarded only then will they feel like coming over and over again. Discount cards will also bring Whole Foods new customers and finding new customers is really important for any business. This is the first change which Whole Foods must introduce; discount cards are the need of the hour. The economic conditions in the recent past have been anything but ideal considering the same Whole Foods must introduce discount cards and this change is ought to bring more clients which would imply more profit for the organization. Whole Foods can become even more popular by sponsoring events, sponsoring local events would be ideal just to make a start but in the long run the store can also sponsor sporting events so that it becomes even more popular. This is another very good way of attracting more clients. The Premier League is a classic example, Barclays in the UK started sponsoring the Premier League in England and it is now known as the Barclays Premier League and it is watched by Billions of people across the globe. Such sponsorship deals may be expensive for an organization but can prove very beneficial in the long run. Whole Foods should also look at similar opportunities so as to make their mark. Organic food is something in which Whole Foods specialize and they need to work on building a brand identity. The first thing which should come to minds of people when they think of organic food should be Whole Foods, this is not an easy job but it can be accomplished and there are several organizations who have accomplished the same and there is no reason as to why Whole Foods cannot achieve the same in the field of organic food. Aggressive promotion is another idea which could work well for Whole Foods, social networking websites have become incredibly popular, big organizations have their own Facebook pages and Whole Foods should also create a Fan page and keep it updated so that the people can know of the recent changes and the recent products being sold by Whole Foods. Twitter is another medium with the help of

Influence of poverty on the quality of education Case Study

Influence of poverty on the quality of education - Case Study Example Bourdieu relied on the French structuralist movements. According to the book, his most important contribution was about what is called "cultural capital". He defines this as "the general cultural background, knowledge, disposition and skills that are passed from one generation to the next" (13). In his theory the upper-class kids inherit substantially different cultural capital than working class kids. Schools reward the dominant classes and "systematically" devalue the lower classes. There are 4 main points in this theory: 4. the school legitimates the process 'by making social hierarchies and the reproduction of the hierarchies appear to be based upon the hierarchy of 'gifts', merits or skills established and ratified by its sanctions'by converting social hierarchies into academic hierarchies (14). These two looked at linguistic patterns and continued past the work of Bordieu. Bernstein says that class membership is generated by distinctive forms of speech patterns and it happens through family socialization (16). He says working class children use elaborate codes and talk to their parents more often (17). The codes are built on family roles and relationship within the family structure. Brice Heath looked at linguistic patterns and race. ... He says working class children use elaborate codes and talk to their parents more often (17). The codes are built on family roles and relationship within the family structure. Brice Heath looked at linguistic patterns and race. She said that white children had more interaction with their parents and were taught to do things like label and name objects as children; while black children had less interaction (this was in a specific population and school setting). White children are allowed to ask more questions of their parents and black children don't usually get questioned by their parents so there is no interaction of this type. The result is that black working class children aren't socialized to cope with the language patterns that most schools use and therefore fall behind academically. White working class children develop many cognitive and linguistic patterns required for school but they don't develop integrated skills that are necessary to continue to be successful throughout their school life. Paul Willis--The Lads and the Ear'oles Willis also looked at the linguistic patterns of children but he later saw that there was a direct correlation between the class background, geographical location, job market and level of education that the boys achieved and the jobs that they eventually chose. He said that these choices come from the dominant cultures challenges to these boys' culture. He noticed that the majority of students in the school he chose were "ear'oles or those who conformed to the rules and the norms of the schools. There was a counter school culture of lads who that rejected the school's need for academic success and thwarted

Is there a relationship between service delivery to customers from Essay

Is there a relationship between service delivery to customers from different cultural backgrounds and the issues arising from cr - Essay Example â€Å"Firms compete and create value in differing ways: transforming inputs into outputs solving clients problems and mediating between customers in a value network, and there are implications for critical activities, drivers and strategy† (Weaver, 2001). Hospitality management strategy can also employ customer segmentation to identify those groups who are most likely to stay at a moderately-priced hotel and convince them that the main sources of their previous dissatisfaction at other chains would be remedied at the current firm. â€Å"When determining the strategic objectives pursued by their collaborative strategy, international hotel chains should make no compromises to the standards of the product they offer and/or to their product positioning, but stay focused on the strategic objectives determined in advance† (Fyall and Spyriadis, 2003). In looking at cross-cultural strategies, programs are not necessarily geared towards helping businesses keep payroll costs at a minimum and job security a prize, and this situation often works out in reality, along with an insidious sort of pity on the part of the business that seeks to sidestep the bottom line. Discrimination may also be a problem in a scenario in which inhabitants of the firm’s native country are sent into expatriate conditions. However, individuals can influence the system at large by creating microcosms in which diversity is encouraged and respected and cultural equality is the rule rather than the exception. â€Å"The way managers think about diversity has evolved and changed over time. In the 60s and 70s, EEO laws focused managers’ attention on the task of eliminating race and sex discrimination in the workplace†¦ managers began to understand the importance of creating a workplace that is great for everyone† (Hellriegel et al., 2005). In the case of intercultural concepts, the vision or guiding principle or goal is looked at in an inclusive way. That is, the concept is inclusive to the culture in this construction, and bears communication across cultural barriers and boundaries to a greater understanding of the positive side of communication. Multicultural signifies a respect for diversity and individuality in the organizational environment, rather than a platform that is based on assimilation or the unitary non-acceptance of cultures other than one’s own. Organizational culture, also defined in the context of the hospitality industry, is more about the shared vision of individuals within a certain organizational environment, which is often supported by the environment itself. â€Å"We have unlimited demand out there. There are so many companies out there on an assignment basis. We're finding out the number of stays over seven nights at hotels to see if they would stay in corporate apartments if they knew about it† (Walsh, 2001). Remaining adaptable to new circumstances is an important part of cultural integration. Cross c ultural management shows, the most effective organizations are those that are able to create a strong internal culture that unites rather than divides the employees and managers in the organization. But this is not always easy to achieve in reality, because many individuals differ in their goals and expectations, and cannot be reasonably assumed

Race And Class Structure Of South Africa Sociology Essay

Race And Class Structure Of South Africa Sociology Essay The issue of race which sometimes could be looked on as ethnicity has habitually been a very debatable issue among scholars, researchers and some scientists. Closely linked with this is the controversy surrounding the issue of identity which has been the cause of war and some other similar problems in the past; the result of which is evident in todays multicultural and multi-ethnic societies. In some parts of the world, it is usually difficult to classify a particular group of people or tie them down under a specific identity. In many cases, identities are usually sometimes related to position or hierarchy which can be linked to classification in terms of high, middle, low; in some other cases however, this classification which may be seen in different perspective, could be broad such as rich and poor categories. Racial and ethnic classifications have led to the concept of `ethclass ´ with the help of which alternatives in group identification can be understood across all classes a nd ethnic groups which is illustrated in the classification rendered above. The discussion on race and class which has been up for many years and is still going on among researchers and students can be seen as the descriptions of history of different people in a particular area and misconception about race are no less prevalent now than they were many years ago. Stephen stated that from an evolutionary standpoint it was evident that the race relation cycle was a universal phenomenon (Steinberg, 2001:2). The issue of race and class is an issue that has brought forward conflict, discrimination and many more that has happened in so many countries. In Burundi, it is the discrimination or classification between the Hutus and the Tutsis; in America, the classification of black Americans and the white Americans and some other classification included in America due to multiculturalism. In Germany, it is the classification between the Jews, Turks and the typical Germans; and in South Africa, it is the classification and discrimination between the blacks and the white South Africans. If we take the case of the Americans, it is seen that many people who are born in the USA and automatically are US citizens are still segregated from those who believe they are the main citizen of the country due to history, progeny and lineage. Race creates a  ´group` only when it is subjectively perceived as a common trait (Weber, 1922:52). These implies that in the US, it is glaring that race is nothing new to majority of the Americans it is normal to them and should be practiced and showed through an attitude or behaviour towards who they do not like by way of segregation. Weber make a claim that, the fact that several million mulattoes (a person with one black parent and one white parent) in the United States speaks clearly opposed to the assumption of happenings between people of different races antipathy, even among quite different races (ibid, 1922: 53). The explanation of the problems caused by race and class above will lead me to my point of departure and the focus of my paper on the issue of race and class structure in South Africa Race and Class Structure in South Africa The subject of the place and role of race, class and ethnicity has been at the focus of discussion and deliberation about the character of the South African problem and the strategies necessary to solve it (Nengwekhulu, p.29). South Africa being an African country is known to be a black country, which the majority of its population should also be black and so it should be for the majority of the workers, non workers and probably the farmers because Africa is generally known to be an agrarian continent. Therefore we can find several people being farmers at the subsistence level. In the aftermath of South Africas 1948 elections, as the Afrikaners who are the white minority in SA, National Party (NP) began enforcing its apartheid policies on the majority who are the blacks in SA. Inspired by religious mythology and legitimized by the Dutch Reformed Churches, Afrikaner nationalism controlled the State or the country of South Africa. These minority non-black rulers made and enforce series of rules that dichotomized the bi-racial South African ethnic landscape. These rules involving political, legal, and economic discrimination against non-whites are collective called apartheid. During the regime of apartheid, there were a lot of discrimination, using race and class structure as tools of oppression and segregation. Part of the discrimination is racial classification, racial domination and profiling between the white and black and not leaving out the rich and poor. The white are classified as the rich and the higher class people while blacks are seen as the lower class people and segregated from the whites. During the apartheid regime, the blacks were segregated from the white in terms of where they live and where they can live, the kind of work they can do. The ethnic blacks and the white rulers cannot intermarry; they can only associate in well defined and highly limited scenarios or circumstances. The whites are eligible to do only the high paying and mostly offici al and profitable duties while the blacks are limited to those works that are naturally difficult and with unprofitable and low incomes such as mining and subsistence farming. In a clear statement, the blacks became aliens in their own country as a result of the apartheid revolution. With respect to racial equality, contrary to initial assumptions, inter-race income disparity remains a greater determinant of inequality than intra-race differences. In other words, the aggregate difference between White and non-White, incomes is the dominant reason for South Africas extraordinarily high Gini coefficient (Zain et al, 2009:7). Couple with the quote above, it is noted that the white (Afrikaners) ruled with apartheid revolution from 1961 to 1989 with the National Party (NP) before the African National Congress took over. In a nutshell, it is worthy to note that before the advent of the apartheid regime in 1948, people of South Africa including the white settlers lived in harmony. There were the normal happenings between members of the same group, country or organization and tribal warfare which is similar to those that happens in many other countries of the world but 1948 proved to be a pivotal point in the history of South Africa whereby the white minorities, mainly the descendants of the anglo-dutch people that have been ruling since the 18th century decided to introduce laws that favours ethnic segregation, discrimination, racial classification, racial domination and profiling and the general introduction of class structure. The foregoing led Nengwekhulu to observe that the white racism and the articulation of racial consciousness by blacks cannot therefore just be ignored on the basis that they are expression of false consciousness and epiphenomena of the economic base (Nengwekhulu, p.29). The sc heme of grand apartheid, which begun at that time and lead to the delineated separate schooling, jobs, pay and places to live, and deprived most black Africans of citizenship in South Africa. Forgetting the fact that Africans has the massive and growing majority in South Africa, while whites are the minority; national liberation there would mean a profound change in who ruled. Nengwekhulu, in his article, explain further in the problems faced by the South African people with the illustration that South African situation and in formulating strategies for the elimination of black domination and exploitation whilst according to both race and ethnicity a place and role in this analysis and formulation of a strategy for black liberation and for social change (ibid, p.30). In other words, we can say the matter of race, class and ethnicity is not only of crucial theoretical but it is also a matter of powerful political significance for it is on the basis of the resolution of this question that the proper ground work can be laid not only for political strategies for the struggle against black exploitation but also for the construction of a future South Africa. Race discrimination, prejudice and ideology in South Africa are therefore not what happens or what people do without trying to change anything or oppose them in fundamentals of whose existence is determined automatically. They are however social matter which is not fully understood with a relative autonomy. For this reason, race discrimination and prejudice has always existed between the blacks and white and the colours in South Africa now they interact with each other while maintaining their identities. The incidence of apartheid in South Africa from 1948 to 1994 could be linked in retrospect to a form of social misnomer that is opposed to the classical form of Marxism. Marxism is based upon a materialist interpretation of history. Taking the idea that social change occurs because of the struggle between differ ent classes and races within society who are under contradiction of one against the other. The Marxist analysis leads to the conclusion that capitalism, the currently dominant form of economic management, leads to the oppression of the proletariat as in the case of the South African apartheid era, who not only make up the majority of the worlds populace but who also spend their lives working for the benefit of the bourgeoisie, or the wealthy ruling class in society. From the foregoing, I will attempt to explore the Marxist ideals and how it could be extended to explain the socio-economic dis-enfranchisation of the black majority as it happened in the apartheid in South Africa. Marxism The Marxist vision of society and history was presented in the 1848 Communist Manifesto in dramatic narrative form, sketching out the rise of capitalism and bourgeois society and its revolutionary overthrow by the industrial proletariat (Harrington, 2005:154). According to Karl Marx, Marxism is as a philosophy of history couple with an economic doctrine. He further explains Marxism also as a theory of revolution and the basic explanation for how societies go through the process of change (Marx, p: 2). He explains his idea by using two basics of ideas that is in demonstrating and explaining his idea of Marxism which they are MATERIALISM and CLASS STRUGGLE. By Materialism of Marxism, Marx aimed that the engine that drives society is the economy. Economic forces are more complex and pervasive than we thinkà Ã‚ ¾ According to Marx, they even determine how we think: Consciousness is from the very beginning a social product (Mazlish, 1984, p. 94). That is, the way at which people incorpo rate there things in when we talk about human material life shapes every part of humans life including the most important aspects that could include general character of the societal, community, public, political, and spiritual or religious practice of life. This could also be that it does not have to be that the well being of human that can prove the fact of their state of being but having in mind that the social life of human can also be a determinant in their consciousness. By Class Struggle which is the idea that is applicable to the problem of class structure in South Africa. Marxist analysis takes historical materialism a step further. All of human history can be explained and predicted by the competition between antagonistic economic classes, or as Marx put it, The history of all hitherto existing society is the history of class struggles. In political terms, this means that the social classes are competing in essence for control of the state-or, as Marxists would put it: the class that controls the Mode of Production also controls the State (Marx, 1818-1883,p: 4). The existence of class struggle that brought about the Marxist idea is applicable to the situation of South Africa because South Africa in the time of the apartheid government or ruler was one of the most hideously racist administrations during the time of twentieth century, a very obvious case of the bourgeois ruling class oppressing the majority proletariats (Zain, 2009:8). This struggle lead to the idea that social change occur due to class and race problem of discrimination between white and black South Africans. The existence of class struggle which is one of the basic tenets of Marxism as clearly evident in the case of South Africa sought to overcome the dogma and reductionism of Stalinism and Trotskyism, to engage with history as a living process rather than a mechanical formula, to found a historical consciousness linking local struggles to global processes, and implant itself in a working-class movement which sought to control its own destiny, openly and democratically, rather than submitting to the authority of nationalism or pseudo-science (Nash, 1999:66). In other words, it can also be noted that the regime of the apartheid in South Africa in the 1970s can be seen as Western Marxism as portrayed in Douglas Kellner article. In terms of the Western Marxism, South Africa started with the recognition in the midst of white students that are not among the social force that could bring about innovative change into the country South Africa. In a global context, this generation of South Africa n Marxists played a vital role in interpreting for the Western left, in the terms of their own thought, a struggle which had come to be crucial to the whole history of our time (ibid: 1999:66, quoted in Sweezy and Magdoff, 1986). In the analysis of Marx and Engels who are the author of Marxism, cultural ideas of a period serve is always to the comfort of the ruling class, providing ideologies that justifiable the domination of class. They make analysis of Ideology clarifying it as a critical term for Marxian that describes how dominant ideas of a ruling class promote the interests of that class and help mask oppression, injustices, and negative aspects of the specific culture, society or country. The introduction of the apartheid in South Africa includes the above mentioned in the case whereby most of the blacks were separated from the white. The blacks South Africans were leaving in a place where they can be classified as the lower class group and the white due to the kind of job a nd the place they live are seen as the high class and that is what the system of the apartheid illustrate segregation. At every situation in South Africa, white students or the white ethnic group were in a lot of ways allowed to their opinions and decisions on their own different individualities, with limitation that could do as ethical individuals that has no living history of struggle to be identified with, which includes the relationship to their history. Marxism as the political and economic theories of Karl Marx during the 1818 1883 that should give details of the changes, alterations, modifications and developments in a particular society or country that is implanted by implementing socialism. The implementation of socialism was supposed to be based on the belief that everyone has the same equal right in a countrys at which the government would have to own and control the main industries and not by private settings. But in the case of South Africa, the ruling system by the apartheid regime was not for equal right or for the development of the changes that were altered, but it brought differences between the black and the white which could be seen as racial dominant in South Africa. In other words, instead of the implementation of socialism, the case of South Africa led to capitalism. That is, instead of equal right as socialism represent; it was a system at which South Africa countrys businesses and industry are controlled and run for profit by private owners (the Afrikaners (whites)) which means I am not free to be open to the other as a person. I have to manipulate the other in such a way as to obtain things. And to manipulate the other I have to manipulate myself (Wolpe, 1980:21). In other words, capitalism did not basically take advantage of human beings whose underlying identity or personality was left otherwise indifferent by their experience of class mismanagement. The regime of apartheid which is that practices of Capitalism in South African can be viewed as the focused and attention to the relationship between the countrys economy and its polity, specifically on the relationship between class and race to build differences, racial capitalism and segregation between the working class people and the lower class people and South Africa being an Africa and a black country at large which was ruled by the white government who came up with the system of apartheid which was viewed as racial domination. Thus, the Marxism ideology is used to analyze the situation that occurred in the 1970s to 1980s till the end of apartheid in 1994 in South Africa. This is because when the white (the Germans, French, Irish and the British) who are known at the long run as the Afrikaners because of their way of life, and due to believes and culture and also that the Afrikaners view themselves as Africans and not as white people. They brought churches and believe into South Africa and because of the culture and believe they brought, these made the main South Africa people to believe in them and be rest assured of their words and whatever they promised of doing. Even though they are seen as the minority, they still have principal contributions to what is happening in the country and to the dos and donts in South Africa. With these minds of the Afrikaners, they created a political party that promised the people and the ethnic South Africans as a result of their trusts and basic cultural beliefs and ideol ogies allowed the white Afrikaans to have their ways. Part of the campaign during the election was the introduction of Apartheid which was introduced in 1948 to be practiced. Thereafter they implemented series of laws that promises a lot as the ideology portrays which is supposed to be for socialism but instead lead to segregation of the white and the blacks in South Africa. The idea of Marxism is to create equal right for everyone in the country while the government alone rule the country at which the Marxist theory is implemented. On the contrary in an unfortunate manner, most of the countries at which the Marxist theory was implemented did not survive with the Marxist theory due to the wrong implementation of the theory. The question of the place, role and relationship of race, class and ethnicity is not only of crucial theoretical significance but it is also a matter of powerful political significance (Nengwekhulu, p: 30). The white South Africas used the apartheid and the imple mentation of Marxism which they promised during the campaigns to acquire economic advantages and these economic advantages they never want to lose for any reason because it is of a great impact to their racist regime. A similar occurrence in some other countries has led to serious outcomes. If we take the case in France during the 18th century, the practices of oppression lead to war between the bourgeois and the proletariats. In their case, the bourgeois are the upper class people, the ruling class, and wealthy people while the proletariats are the working class people. Therefore because the bourgeois are the ruling class, they believe in power and used their power in differentiation and segregation between the working and the ruling class which later lead to war. As a result of these in South Africa, equal right as the theory portrays, the white goes to different schools, live in a separate environment, work in separate place and they have no say in what is going on within the cou ntry. The apartheid government isolate and keep apart the education, health care, and other community services, thereby make available black people with lower services compare to those of white people. Apartheid and the non-implementation of the true tenets of Marxism, led to deep class division between races and classes in South Africa failed because theirs was an oppressive form of government that put class wedges between different races and classes in the country. The race, class and separation of the white from the black in South Africa eventually lead to the struggle of class and race structure. In the manner, the black South Africans struggle for their race and class. The black South Africans during the racist regime in the 1970s to the 1980s which was the apartheid regime, after being promised a lot but instead was initiated with differences, maltreatment and segregation lost trust in the National Party (NP) people and had to struggle for their right which is equal right for everyone. In other words, non implementation of the true ideals of Marxism led to deep divide between the races and classes of people in South Africa. Nowadays, since 1994 onwards, we have a succession of governments that tries to practice equality among the disparate genders and classes of South Africa. The issue of racial discrimination and ethno-centric profiling has been reduced to the barest minimum. People are no longer hounded or massacred when they demand for their rights under the ethics citizenship as opposed to what happened in the Sharpeville massacre of the 1950s. Although we still have to a quite subliminal level the issue of class relating to the economic situa tions of the different classes of South Africans but the same is what is happening in many other countries that practices loose form of Marxism laced with high doses of Socialism such as the case of South Africa. It still remains a highly agrarian country but in the general case, it is no longer at the subsistence level. The proletariats that are majorly involved in the mining business now have a satisfying sense of belonging. Racial desegregation of South Africa has brought about mutual economic emancipation to the hitherto different classes of people as people that use to initially feel disenfranchised in their homeland now seems to have enhanced sense of belonging. The country still have its normal problem of crime, intrinsic economic instabilities, manipulation of governmental policies and general increased in awareness among the populace of the lassitude of their economic drive, but the same trend is being witnessed in several other developing countries that are middle ranked in the committee of nations such as South Africa. No longer do we have issues that relate to economic listlessness provoked by racial disparities and ethnic discrimination. South Africa in subsequent years as a country is still trying to dissociate from the lethargy and scariness harbingered by the Apartheid era but we now have in the country peace occasioned by sense of belonging. The general feelings in South Africa now are revealed through one of the speeches of Nelson Mandela after voting in the first South African democratic election and took the office in 1994, which initiates a new regime. Now we moved from a regime of doubt, separation, limited opportunities, disorder and conflict. In other word, a new era is starting to give hope, resolution and to build the nation. Thus a genuinely cast of voter results will give prospect to all the South Africans and make them realize the country is theirs and they are one nation. The speech thus goes that the fundamental requirements of majority of the citizens will be talked, such as the provision for employment, accommodation, and the initiation of power supply. Including the constructions of schools and hospitals, providing free, compulsory quality education, running water, paved roads (Natal, 1994) stating that these are their main concern which includes the minorities the white (Afrikaners). He made clear citizens should have confidence also that there would be security to those who are bothered that by these transformations and revolutions, which might not be of benefit or improvement to them. I again repeat that I have throughout my life as I pointed out in the Rivonia Trial: I have fought very firmly against white domination. I have fought very firmly against black domination. I cherish the idea of a new South Africa where all South Africans are equal and work together to bring about security, peace and democracy in our country. I sincerely hope that the mass media will use its powerful position to ensure that democracy is installed in this country (ibid: 1994). Since this historic speech at Inanda, Kwazulu Natal in April 1994, South Africa has continued to grow in leaps and bounds albeit with the normal problems that a budding and truly developing country might experience. From the foregoing, it could be inferred that any country that intermarry the basic tenets of the proletariat Marxism with democratic ideals may very well reap the benefits. However, the practices of these ideals must be in sync with true respect for the basic and fundamental rights of the citizenry. No nation may be able to move forwards if these ideals are violated. In many other countries of the world such as Iran in 1979, Russia in 1917 and France in 1789-1799, ruler ships by potentates and maximum rulers were done away with due to their well documented lack of care for the needs of the proletariats and the masses in their charge. In these countries, the initial deep chasm between the rulers and the proletariats were very well abridged due to introduction of class and ethnic declassification. So also in South Africa, the gain of racial declassification since 1994 and the introduction of almost a classless society is still unfolding and times will be able to show if truly the new trend could be maintained well into the future and if it will truly continue to benefit the entire people of South Africa.

Love and Loss in Poetry Essay -- First Love Remember Christina Walsh E

Love and Loss in Poetry Q. How do the poets convey their attitudes toward love and loss in the poems ‘ a woman to her lover’ ‘first love’ ‘remember’ and ‘ when we two parted’? The poem ‘ a woman to her lover’ was written by Christina Walsh. The poem starts of with a question, ‘do you come to me to bend me to your will?’ throughout the poem, the basic atmosphere of loss is evident. Within the first stanza itself there is marital imagery relating to the sense of power and dominance. ‘ in drudgery and silence’, she tries to portray how she is helpless to protest, she begins the poem with this relationship, the dominance of man over woman, ‘to make of me a bondslave’ in this stanza she is explaining one of the types of relationships between a man and woman. She also gives out a feeling that if the relationship were as what she described she would be wasting her life, and tries to give out women’s point of view to these types of situations. She seems quite certain of what she wants in life and this does not seem to be it, ‘ if that be what you ask, O Lover I refuse you!’And her point is to prove that if that was the man’s view of the relationship, that it would not be possible to commit to that. In the second stanza she does not keep it as long as the first or any of the others as she does not want to dwell on it. The very idea of the man thinking the woman to be perfect and ‘one from heaven sent’ is what she rejects. When she describes women to be perfect her tone is very mocking. ‘ a wingless angel who can do no wrong’ she tries to convey that that would be someone who would have no freedom. ‘Go’ this implies how she rejects him if he wishes the relationship to be anything like this as well. In th... ...ith silence and tears’ there is a different meaning in this now, they do not understand each other now, but in the beginning they knew each other so well because over the years she has changed so much. The pain and sadness seems to intensify, ‘cold kiss, chill on my brow, knell to my ear’, these are all traditional images of rejected love. The poems octave stanza and regular eight lines, show the continuity of his pain. Throughout all these four poems the poets convey all their attitudes towards love and loss by expressing themselves in situations of love with others, of experiencing it and hence showing reactions and feelings that evolve from certain situations. They show that they feel love is a great thing, and for one to really know the true meaning of love, they need to experience loss and pain the be able to value love to its deserved potential.

How the Ritz Carlton’s management objectives and goals allow for superior service Essay

Hotel industries are faced with a unique challenge in providing a constant level of service throughout many diverse countries. The time companies spend in creating a solid business plan will help them anticipate the tough spots, modify their approach and climb to the peak of success in the international marketplace (Brown & Gutterman, 2009). One particular hotel chain is The Ritz Carlton, owned by Marriott. The Ritz Carlton operates more than 80 hotels in 26 countries, driven by their motto, â€Å"We are Ladies and Gentlemen serving Ladies and Gentlemen† (â€Å"Gold Standards,† 2012). They have created a business plan that has enabled them to achieve superior service throughout the world. When developing a plan for companies that operate internationally there are five factors managers must assess: demographic, economic, political, regulatory and cultural (Brown & Gutterman, 2009). Economic and cultural factors can take up the majority of an analysis for a region; however, in service based businesses demographics will play an equally important role. The Ritz Carlton’s target demographics are the wealthy elite members of society. Throughout the world this audience has a vast range of views, beliefs and expectations that the hotel needs to provide. As a result, all employees take a two-day cultural orientation followed by yearly certification to ensure their customers’ wants and needs are understood and met. This will guarantee the staff will provide customers with the best service. Understanding the type of environment a company is operating in will allow itself to develop a business plan that will achieve their desired results. Every company has different elements that make up their business plan. However, every business plan provides a company with direction, and markets itself to potential investors and partners. According to Robinson (2008), the Ritz Carlton focuses on a specific set of key success factors (mystique, employee engagement, customer engagement, product service excellence, community involvement, and financial performance). The corporate leaders then develop a set of priorities for each business unit to focus on. It’s important to remember for a plan to be successful it must be measurable and monitored. To meet this, each employee provides a set of data points which is filtered into one of the key success factors. In addition, companies can perform a SWOT (strengths, weaknesses, opportunities, and threats) analysis to evaluate its current status. This allows the company to maintain a set of real-time information that is used to continuously monitor and update its focus. As a result, the company is able to provide the best support to their customers’ changing preferences. In order for this information to be understood and communicated, businesses need to have a solid organizational structure. As noted above, The Ritz Carlton leadership collects a series of information from its employees, and develops new goals. These goals can only be achieved if the managers and employees are able to understand the direction of their leadership. To achieve this every employee in every location participates in pre-shift meetings in which actions, events, issues and company philosophy are discussed (Robinson, 2008). This creates a complete cycle where everyone in the company is engaged, and helping the business to grow and adapt to a changing market. The Ritz Carlton hotel chain consists of a wide variety of employees operating all over the world. They are first able to develop a plan by understanding the demographics of a culture, but also provide a universal ambiance throughout each of its locations. Next, it develops a set of key factors to determine the direction of the company. Last but not least, a continuous circle of communication between all members of the company creates a clear focus that enables them to adapt to the changing needs of the customer, no matter where they are in the world. References Brown, R.l., & Gutterman, A.S. (2009) A short course in international business plans: Charting a strategy for success in global commerce. (3rd ed.). Petaluma, CA: World Trade Press. Gold Standards, (2012). Retrieved Sept 15, 2013 from http://corporate.ritzcarlton.com/en/ About/GoldStandards.htm Robinson, J. (2008). How the ritz-carlton manages the mystique. Gallup business journal, Retrieved from http://businessjournal.gallup.com/content/112906/How-RitzCarlton-Manages-Myst

The mole people Essays

The mole people Essays The mole people Paper The mole people Paper In Jennifer Toths, The Mole People, the author ironically intends to dismiss the urban myth of animal-like underground dwellers by presenting her readership with the personal accounts of those who inhabit the tunnels beneath New York City. It is unfortunate that Toths lofty attempt to metaphorically resurrect the underground homeless bares more likeness to the 1956 movie monster series of the same name than to the perception of its ultimate purpose. Toths interpretation of life in the tunnels beneath New York City becomes the sensationalized voyage of a dichotomous nether world. By merely depicting the underground homeless as a dystopic or utopic subculture Toth proliferates the misrepresentations of homelessness, all the while inadvertently dehumanizing the mole people to be as visceral as their label suggests. In the 1956 Universal Studios release of The Mole People, intrepid archaeologists John Agar and Hugh Beaumont explore treacherous caverns only to discover an underground dwelling race of albinos who keep as their slaves the hunchbacked, clawed and bug-eyed Mole People. The films trailer contemplates whether or not these heroes can save themselves with only a flashlight for a weapon. (Rotten Tomatoes 1) The very nature of this seedy horror film is seemingly analogous to the way in which Toth, having strode beneath the heart of New York with only a can of Mace from her father, acts as our brave guide to the subterranean dystopia she has stumbled upon. The thrill of this adventure has obviously jaded Toths sense of objectivity, regardless of what her disclaimer (Authors Note) might offer as relevant proof against this arguement. Simply by naming her book, The Mole People, Toth has chosen to sensationalize the perplexities of the underground homeless. Toth is unhesitant to portray the dystopia of a menacing subculture of irrational activity and unpredictable emotion. The Dark Angel chapter contains the most redundant display of Toths overt voyeurism, comparable only to the final few pages of the books epilogue in which Toth escapes from the horror of the mole people entirely. The devil-like figure that Toth devotes an entire chapter to could easily be miscued as an accurate representation of the underground homeless population. More importantly, if Toth were truly trying to alter the public perception of the mole people why would she include such an extraordinary spokesperson? Perhaps Satan is right when he describes Toth as having a fascination with the darkness of the tunnel and the evil within it. (Toth 165) This fascination leads Toth to go so far as to despotically define the smells of homelessness: spoiled and soured food from scavenged dumpsters, stale sweat, and the excrement and urine of the streets. (Toth 78) In conjunction with the terrifying adventures of her personal narrative, the quotes Toth selectively employ lend themselves to support her dystopic image of a carnal subculture. Rob Buckley, the director of the All Saints Soup Kitchen on New Yorks Upper West Side, affirms, Once you go down there and see the way they live, like animals, you can surely say no human beings live like that. (qtd. in Toth 91) Harold Deamues, a volunteer with ADAPT (The Association for Drug Abuse Prevention and Treatment) attests to feeling their eyes and starting to wonder about the stories of cannibalism. (qtd. in Toth 160) Luckily, on the next page Toth goes on to state that Daniel Crump, a steward for the Transit Workers and Mechanics Union, is one of the first knowledgeable people to talk about the underground homeless with her. (161) Perhaps, her audience can momentarily refrain from peeing its pants; that is until she incessantly reminds them of a third rail that pulses with electricity, or of the hidden criminals, drug addicts, enormous rats and rushing trains that occupy the tunnels. However, just when it is reasonable to believe that the mole people are villainous creatures, doomed to the lifelessness of their underground dystopia, Toth strategically twists the plot and allows her audience to empathize with them. Once more, Toths work is reminiscent of the Universal Studios 1956 monster series of the same name; the only difference being that their mole people partook in terrible dance scenes when they grew tired of enforcing their reign of terror upon society. For obvious reasons, portraying the tunnels as an alternative utopia to the topside world becomes just as harmful to Toths cause as it is to depict the tunnels as a dystopia. This book craves for a common ground. Toths glorification of what she calls the homeless version of the sweet life is equally disturbing in the sense that it has the ability to tempt its audience into wanting to join the ranks of the underground homeless. Needless to say, the enchantment and hyper-reality of Disneyland cannot lie within a subway tunnel. One is lead to believe that Toth would have her mole people singing and dancing in a well-orchestrated chorus line if she could. Toth goes on to fantasize about Ghost Cliff, a ten-thousand-year-old standing forest buried deep under the Upper West Side, and a room with a piano and tiled floor with mirrors all around that is even known to have a fountain as part of its di cor. (234) Toth paints a lucid picture of hidden societies that consist only of those who believe in the human spirit, as is the case with J. C. s community. (209) Example after example of these utopic places insists that some of the underground homeless are free from any kind of outside pressure. There is no fighting or struggling to be someone; everyone is part of a community established to abide by a basic human religion. The only war the mole people wage in is an independent fight against society and its institutions. (Toth 178). As unrealistic and harmful as it may be for Toth to display the mole people as a strictly dichotomous subculture, whats more detrimental to Toths, The Mole People, and more specifically the goal it has set for itself, is the way in which she persistently dehumanizes the homeless throughout her work. There are at least 41 instances in the book in which Toth metaphorically compares the underground homeless to some sort of animal. Within the first few pages of the introduction Toth identifies the homeless as wild and frightening untamed and dangerous. (2) Perhaps one of the most obvious examples (of the way in which Toth undermines the goal of her book) can be found in her first impression of Bernard. Toth describes Bernard as gliding towards her over the tracks only to crouch when he reaches her in preparation to lash out. Bernard goes on to circle Toth, prowling silently, leading Toth to believe she has found a mole person. (97-98) Are these the best words for an author to use who is hoping to dispose of the animalistic images that illustrate underground homelessness? When Toth suggests that Teresa was once a teddy bear, all round and always laughing but now she moves like a colt, an angular body with loose skin over sharp bones, it becomes obvious that the mole people are to be viewed as animals. (86) She goes on to depict Joey as being seen as a useless parasite of an old man. (113) Toth can feel the eyes of the mole people in tunnel and often distinguishes them by way of their faint growls and reverse hisses. Toth admits that the Dark Angel personifies her visceral fears of the underground and the creatures that exist there. (169) She encounters gangs of youth who roam the tunnels for helpless prey, laughs at alien-like figures that resemble E. T. and compares the entryway of J. C. s community to the entrance of a good-sized dog house. (193) Throughout The Mole People, Toth continually stresses the importance of possessing a primeval instinct for survival when beneath the tunnels in New York City. (239).

Shrek reverse the tradition of the fairy tale genre Essays

Shrek reverse the tradition of the fairy tale genre Essays Shrek reverse the tradition of the fairy tale genre Paper Shrek reverse the tradition of the fairy tale genre Paper Essay Topic: Beauty and the Beast and Other Tales Donkey annoys Shrek on their journey but when they are near the castle the lighting changes quickly as one minute there is a beautiful blue sky with lush green lawns surrounding it, while the next black clouds appear with smoke spreading across the planes. There is a slight change in the music as it changes from joyful to raucous lightning and thunder. The camera changes its angle by zooming back and forth across a rope bridge, which is above a boiling lake of lava. As they reach the castle, Shrek and Donkey split up, as Donkey is pure mischief, he ends up finding the dragon. The dragon starts spraying rows of fire so Donkey sprints towards Shrek who is flung by the dragon into a room located in the tallest tower. The camera this time captures the fire as it changes into slow motion when it goes over Donkeys head. Donkey seduces the dragon with his charm. Incidentally, even the traditional fearsome dragon is not really a traditional dragon it turns out to be a she-dragon who wears lipstick and is only fearsome because shes lonely and unloved. This links to Shrek as the dragon should be scary but has reversed its nature to be good and kind hearted just like Shrek. It also has feelings and again people are scared of it just as people are when they meet Shrek. Donkey sees them as being normal people. The music is very soothing when Shrek lands in the princesss room. He slowly rises and instead of sweeping the princess off her feet he starts to shake her violently. This is very un-fairy tale like as Shrek is not a prince and does not kiss the princess like in Snow White. He picks up the princess and sweeps up Donkey and makes his exit before the dragon kills them all. If it were a fairy tale, it would have now ended with them getting married, but it continues. During this scene Shrek quotes, Ive got to save my ass, which the princess took differently. She thought that Shrek was referring to himself but was actually talking about Donkey. Shrek does care about Donkey even though it does not seem to appear otherwise he would not have gone back to save him. Princess Fiona becomes upset about the rather abnormal way Shrek and his noble steed rescue her, as it is not fairytale-like. On their way to Duloc much is noticed about the princess. She might dream of the fairytale life but she is no princess. Princess Fiona is worse than Shrek as she belches, kick boxes, blows up frogs with straws, steals birds eggs for breakfast and sacrifices her beauty to be with the beast she loves. Shrek does not come up to the princesss standards of beauty and elegance she is upset by his looks. It is very unusual the way they used World Wrestling Federation moves on Robin Hood, which is great and successful. The movie makes fun of every meaningless element in Disney fairytales and includes some colossal fighting scenes, like famous action sequences from the Matrix intertextuality of modern/traditional books and films. The ending is like a traditional fairytale as Shrek stops the wedding between Princess Fiona and Farquaad. Farquaad himself is a freak a four-foot small midget. Farquaad cant face up to his difference and so he pays the ultimate price the fearsome dragon eats him. They marry and go off in a horse-drawn carriage like in Cinderella. They live happily ever after. There is then a song where the whole cast participates including the fairytale creatures. This is well structured and is inspiring. Shrek reversed the tradition of fairy tales right to the end as he took the full advantage and made a fun out of them, so viewers would find it humorous and strange.

(choose one from the three topices) Essay Example | Topics and Well Written Essays - 1250 words

(choose one from the three topices) - Essay Example He asserts that human reason is his will, which government and other human institution should put first for better co-existence of the two. On the part of Marx, he argues that human reason should influence the changes that people prefer. He aims at showing that the most important thing in any society is the people. They form the institutions, thus the authorities’ and power rest on people. Freethinking and active emancipation of self conforms to Marx’s view on human reason. On the side of Machiavelli, having lived at a time of political instability, of sheer violence, war torn era characterized by betrayal and blackmail, he sees too little to rely on human reasoning (Machiavelli 25). He concludes human reason as wicked and merely a push for self-satisfaction. This paper will bring out the position of human reasoning according to the three personalities and its influence on government, property, and labor. Nicollo Machiavelli’s philosophy on human reason describes man as a fickle, unreliable creature. One should not trust his reasoning. He is content to dismiss men as a sad lot that will lie, cheat, and steal if this has benefit on them. Look at the issue of governance, Machiavelli believes that whoever comes to power is from the ordinary men. He is a prince who works his way out of the common lot of deceivers in the society. His reasoning is not far off, the lot which he was part of. Men reasoning according to Machiavelli are rich in qualities, which bring him praise or fame. Since the ruler in power or the prince is a man, he will exhibit the same reasoning behavioral to his subjects (Machiavelli 41). Thus, man is an indecisive creature. Machiavelli seems to argue that man cannot govern himself, and cannot subject a prince to conform to his reasoning. As a prince, one should put on remarkable qualities on public and wise enough not to expose his weaknesses to his subjects. If a prince depicts false strong character, then his people’ s reasoning will conclude he is indeed a good prince. By this notion, Machiavelli neglects the importance of human reasonin

Foreign Market Entry and Diversification Assignment

Foreign Market Entry and Diversification - Assignment Example Overview Foreign market entry and diversification are considered to be the two most important aspects of an organization as the brand name and the success of the organization completely relies on proper planning and strategies that would lead them to be the prime leader in the foreign market as well as in the domestic market. The main objective of this paper is to provide a clear view on the different factors, strategies and the measures that a company i.e. XYZ should consider while deciding to diversify in foreign markets. Argument for Diversification Market entry and diversification is considered to be the major decisions in an organizational life cycle, not because it includes investment of huge amount of money but failure to establish the determined objectives would lead in decreasing the goodwill of the company and would also result in great financial losses, which might again hamper its sustenance in the long-run. In the modern day context, international diversification, throug h foreign market entry has become a vital concern for many companies to obtain competitive advantages (Czinkota & Ronkainen, 2009). XYZ operates in the highly competitive market environment of fast food and beverage industry, which exhibits the characteristics of a free entry and exit trend, increasing the threats of new entrants along with substitution effects and bargaining power of the consumers (KPMG, 2012). Additionally, it has also been viewed that the company faces the challenges of narrow market segmentation, wherein almost all the markets of its home country have been already penetrated by the company. In contrast, the prevailing market opportunities in the global platform remain untapped by the company in comparison to its competitors (Nagel, 2012). It is thus suggestible that the company i.e. XYZ focuses on diversifying in the form of foreign market entry in order to enhance its competitive positing in the industry and assure its sustenance in the long-run. Strategy for D iversification It is very essential that any diversification strategy is planned or made after analyzing the trends that are followed in the targeted market, rendering due significance to the needs and requirements of the prime customers of the company in the foreign market environment. Apart from focusing on the market trends and the buying behavior deciphered by the targeted consumer segment, XYZ also needs to assess the competitors’ motives and their strengths as well as weaknesses prior to enter a foreign market. Accordingly, due consideration must be provided to identify and analyze the strengths and weaknesses of the company in compare and contrast to that of its large competitors in the targeted foreign market. It will also be very essential for XYZ to conduct a thorough research on the market structure, political and economic climate as well as other external business factors, which might affect its performance in the foreign market. It is based on these inferences th at the company should decide upon reforming its marketing strategies and making requisite changes in its product line or targeted customer segment, when entering foreign market (Czinkota, & Ronkainen, 2009). Identifying and discussing the foreign market and the suitable strategies of the company On the basis of the recent economic