Evaluation of Vion's Strategic Postition

1. Evaluation of VIONs strategical position VIONs current strategic position is going to be analysed through an evaluation of extraneous and internal factors affecting VION. 1.1 PESTEL Framework Analysis The PESTEL framework consists of environsal factors that to some(prenominal) degree impact almost all organisations (Johnson et al 2008). It lot be seen as an important analysis to see how environmental factors are changing now and see how they may wobble in the future, allowing firms to analyse areas of the macro-environment which might have an impact on future strategies (Johnson et al 2008). An issue currently affecting the European Meat Industry is current European Union (EU) restrictions on the import of Brazilian meat. Brazilian competition has great constitute advantages compared to European firms, which can be illustrated through the merchandise hail differences in 2007, where in Brazil the costs of one kg of pig meat were on average 1.08 euros compared with the Netherlands at 1.50 euros. If imports last allowed in the future, this could have serious consequences for firms currently competing in the market. frugal issues affecting the European Meat Industry appear to be in favour of those operating in the market.

The rising skill of the euro over the dollar and other currencies presents disadvantages for those firms operating out-of-door of the EU who are hoping to expand into European territory. Any firms importing from outside of the EU will disadvantage from this, putting firms currently animated in the European market in a go bad sparing position. If the EU does allow the import of Brazilian meat, the economic strength of the euro could greatly reduce the impact of Brazilian production costs, as mentioned previously, and perhaps act as a hitch for their proposed actions. Another favourable economic issue presented from the PESTEL analysis of the environment is that high-quality fresh meat is highly perishable and so it is really costly to... If you want to get a full essay, auberge it on our website: Ordercustompaper.com

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