Banking in India

MARKETING OF BANKING SERVICES. 1. Introduction. ? Bank Marketing. ? Why Bank Marketing. ? Features of Bank Marketing. ? Services. ? Characteristics of Services. ? leaving between Product and Services. 2. Marketing. ? Features. ? Marketing of Tools and Techniques. ? Marketing Mix in Banking. ? Growth of Service Market. ? Marketing Approach in Banks. 3. exculpation for Marketing the Banking Services. ? Satisfaction of Customer Needs. ? Bank Marketing in the Indian Perspective. 4. Articles. ? Summary ? Conclusion. Shyamji Mehrotra. A Marketing person without decorous marketing skills will destroy sales instead of change magnitude it.Marketing of financial products need not only selling skills, hardly adequate knowledge about banking companying world also. A honorable salesperson require right soft skills like authoritative attitude, good communication etc. Nothing happens in a company unless a product or services is sold, Everything else is cost. 1 Introduction. The current process of economic reforms has completely changed the operational environment for the unit of measurement banking industry in the country. Banks are now required to argue with stiff competition in note and also the compound regulatory norms regarding capital adequacy and provisioning.

Banks are forced to encompass various marketing techniques and approaches. Thus, marketing has become imperative for each banks including those in the public sector. Marketing in banks can be stated as a new phenomenon that is shaping advantageously over the past one decade. Public sector bank hardly considered marketing as a tool for business. The competition, deregulation that followed the reforms has changed the environment for banks, where marketing has occupied the place in the business of banks. Today, marketing in the banking industry is characterized by many innovations in products and services, use of advanced technology in product design, up gradation of delivery system, advertising and sales promotion activities, whether in public sector or... If you want to get a all-inclusive essay, order it on our website: Ordercustompaper.com

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