New Communications Technology

AbstractConvergence has allowed victimisation sexagenarian media in sweet ways and refer drug user interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications due to convergence and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie denote in traditional mediaDetails of Kungfu coon arrest WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing together contrastive media to a oneness platform thus providing more(prenominal) than functionality and go to the consumers (Conve rgence , 2004Interactivity is the pointedness to which users stooge afford choices within an milieu (Web3D Part5 : Glossary , 2006 . Interactivity has always existed to a degree in adept form or an assorted(prenominal) til now with the clear income and increase in media users retain more choice and tractableness and they commode also modify content to suit their protest requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using old media in new ways and affected user interactivityTraditionally videos possess been advertised through billboards , pamphlets posters , advertisements on radio , telly and in newss and also short dronings at cinemas prior to the endure of another motion picture . These advertisement methods have been costly , as other than the production cost they also involve heights send cost . These methods also provided little or no interactivity for the consumers . Popularity of the lucre , and r emarkably lesser production and broadcasting! costs have resulted in internet advertising becoming demand for frugal survival in the competitive world of depiction diffusion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with profits advertising continuing with double digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , audio and video from the traditional mediums of movie advertisement to a single platform , the meshing , providing consumers with deepen levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is presented with an introductory screen which states the let out engagement of the movie in US and also has a inter-group communication to the worldwide movie release dates . If the user is provoke in viewing the webpage in another language , in that location is a choice of 8 different languages . The user can merely select the country s flag and a new KungfuPanda windowpane opens in that language . With traditional medium the movie distribution company would be required to produce advertising real(a) separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to translate a webpage in different languagesIf the user is only interested in viewing the carrier bag for the movie they can click on the link , but , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and ramshackle its customers flexibility...If you want to get a full essa y, order it on our website: OrderCustomPaper.com

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