The Disaster When Luxury Comes To Mass

Louis Vuitton, one of the most important prodigality makes in the world, has already steering on the rising markets of mainland China and India, especially in China, which is considered as a large opportunity for the disfigurement.( Euromonitor Profiles, 2010)[1] According to the highlife panel data from CIC, Louis Vuitton attribute the highest rank of discussed.( GroupM and CIC, 2011)[2] We smoke trip up the details form work 1, Louis Vuitton has the highest buzz leger among the raising 20 luxuriousness brand, which is 66,659; then comes Chanel and Gucci, both of them a some(prenominal) light which are 55,299 and 40,029.But in the look for of brands IWOM(internet word-of-mouth) wellness , data was shown by prefigure 2, among the top 20 sumptuosity brands,Louis Vuitton had most buzz volume but was relatively wanton in online sentiment, that intend Louis Vuitton need to focus on improving consumer satisfaction and enhancing the brand buzz sentiment. ( GroupM and CIC, 2011)[2] wherefore the brand image of Louis Vuitton in China is not exacting adequacy? In my opinion, the main land is too many an(prenominal) slew own a Louis Vuitton rest home of operations.

No matter the smasher they own is a legitimate one or a counterfeit one, the phenomenon shows to the public is we can see Louis Vuitton bag all over at anytime, almost everyone has a LV bag, even a nanny can aim it to buy the ve narrowable in an alfresco food market. It is really a disaster for a prodigality brand. The value of prodigality goods is its rarity. broad(prenominal) price, special design, superexcellent timbre and modified distribution make owning highlife goods became a license and a dream of most of mess. The luxury consumers in the blink of an ticker half of the 20th hundred are the royalty, aristocracy and the critical classes of Europe (Warc Exclusive, 2010)[3],and luxury goods became the figure of the position, taste and wealthy gradually, having luxury goods is kinds of showing off how triple-crown and unordinary they are. More difficult of having them, more(prenominal) important the luxury goods are. In this situation, people want...If you want to get a full essay, order it on our website: Ordercustompaper.com

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