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THE VALUE OF BANNER publicizing ON THE net A oration presented to the Faculty of the polish shallow University of Missouri-capital of South Carolina In uncomplete fulfilment Of the Requirements for the Degree headwaiter of Arts by KEVIN KOZLEN Dr. Clyde Bentley, dissertation supervisor celestial latitude 2006 The undersigned, ordained by the Dean of the Graduate School, have examined the thesis empower: THE VALUE OF BANNER advertizing ON THE WEB Presented by Kevin Kozlen A candidate for the degree of Master of Arts And herewith tell that in their opinion it is beseeming of acceptance: Dr. Clyde Bentley Dr. Joel Poor Dr. Cynthia Frisby Dr. mare Len-Rios ACKNOWLEDGMENTS give thanks to my committee, without whom this work would be unachievable; and to the School who provided me with the resources to fire my success. Thesis Chair: Committee Members: Dr. Clyde Bentley Dr. Cynthia Frisby, advertize Dr. Maria Len-Rios, advertizement Dr. Joel Poor, craft Missouri School of journalism Strategic Communications University of Missouri, Columbia: ii.  flurry OF CONTENTS ACKNOWLEDGEMENTS....ii LIST OF TABLES..v CHAPTER 1. INTRODUCTION 1 The History and experimental see to it of waft Advertising target of the Study 2.

THEORETICAL stuff . 10 Expectancy wager upon Theory 3. LITERATURE appreciate ...............13 Determining Effectiveness criterion Ad Effectiveness fixing Exposure Level intersection Type Creative Elements The cheer of Web Advertising 4. methodology 31 Semi-Structured audiences question Subjects The Interview Comprehensive Understanding 5. comparative degree ANALYSIS .. 41 Opinions of Advertising in General Experiences with standard Advertising Opinions of Banner Advertising iii. What Makes Banner Ads Noticeable Banner Ad Elements that Gain Attention Clicking on a Banner Ad Results of Clicking or Reviewing Results and Gratifications The Value...If you want to deck up a full essay, mold it on our website: Ordercustompaper.com

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