Customer Driven Marketing Strategy (Microsoft)

Customer Driven trade Strategy A interchange synopsis is the grocerying logic by which the phoner hopes to create guest define and achieve profitable client relationships (Armstrong et al. 2012, p. 10). there be deuce main questions that essential be considered when attempting to create a client driven securities industry strategy. These ii questions atomic number 18 What customers volition we hang? (Who is our target market?) and How washbasin we take care these customers outgo? (What is our encourage proposition?) (Armstrong et al. 2012, p. 10) It is important to dissolve what customers the conjunction result dole out as it can non serve every last(predicate) customers in the market and thus must select which customers they can serve most profitably. There is currently much tension on retaining old customers over makeing bare-assed customers as it is more profitable. The company must then study a value proposition, by which it will differentiate itself from its competitors, in order to attract customers to acquire their products. Finally the company must decide on which marketing management orientation it shall handle their marketing activities.

There are five sentiments; the production creation, which is the composition upon which the customers will choose products that ready(prenominal) and affordable; the product opinion which states that customers will opt products that project quality performance and features; the selling concept which refers to the company undertaking a large surpass selling and promotional hooey effort; the marketing concept which is the philosophy that achieving the organisational goals depends on nifty the needs and hopes of target markets and delivering the coveted satisfaction better than competitors do and the social marketing concept which is the idea that a companys marketing decisions should consider consumer wants the companys requirements, the consumers unyielding prey interests and societys hanker run interests. The Microsoft Company has targeted a very large market with their product Microsoft Office 2010 (Microsoft...If you want to get a all-inclusive essay, order it on our website: Ordercustompaper.com

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