I.Introduction
tangents Travel Group is an interconnected classify providing a complementary range of services to the airlines, travel agencies and the tourists. It acts as an intermediary between providers of transport, accommodation, leisure services and travel agents. The 2 well developed divisions of the company Air Services and untenanted have their own competitive advantages. The company holds a star(p) securities industry pose based on the mart of Hong Kong and Mainland china; has several leading brands, and owns an experienced manager team. Facing the risks and challenges, the go managers are concerning about the companys global market position. The CEO wishes to diversify its business to create more opportunities, reach the business size as well as figure up an international scope so as to pretend away from the stuck in the middle role in the market.
II. caper Objective
For Tans travel group, keeping its position as leading company in HK and mainland China market of Air service is vital. Meanwhile, it should grab every opportunity to overlook its business region and enlarge market share in its exciting market.
Also, its important to progress up an integrated corporate culture to achieve a more cost-effective operation for the group as a whole. Besides, Tan should prevent the investment in information engine room to complete its airfare database and build up new databases if possible. Last but not least, move compatible acquisitions worldwide to reap synergies is also important for Tans in the next five years.
III.Analysis and Findings
three analysis have been conducted in this part to help us to know Tans group from every aspect. We adventure out the internal strength, weakness, opportunity it may grab and brat it facing by conducting the SWOT analysis. External environment in terms of political、economic situation, social condition and technology feasibility has been analyzed in the PEST analysis....If you want to urinate a full essay, order it on our website: Ordercustompaper.com
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