Shangri-La Pest Analysis

Political capital of Singapore government has always been in favour of the tourism sector. In fact, Singapore Tourism dining table (STB) launched a $90million wage hike (building on opportunities to strengthen tourism) for the tourism sector). The initiative help pushed the industriousness through tough times by assisting MICE (Meetings, Incentives, Conventions, Exhibition) companies to alleviate their wrinkle costs (Singapore Tourism Board, 2009). Not too long ago, the Singapore government cooperated with Indonesia to develop cruise ship tourism as Singapore is enjoying a cruise tourism boom (The capital of Indonesia Post, 2011). This collaboration boosts economic bilateral ties and tourism. Previously, the Singapore government in addition backed entrepreneur Ong Beng Sengs bid to hold the F1 disdainful prix in Singapore. In fact, the government announced that they would fund up to 60% of the estimated $150million cost through Singapore Tourism Board (The Straits Times, 2007). With such encouragement from the government, Shangri-La has non practically to fear, especially in a politically stable region such as Singapore. In such a salutary-governed country, in that location has never been demonstrations of displeasure or anything interruption of businesses.

With peace and prosperity, not only Shangri-La, but the industry will enjoy the fruits of the product in tourism supported by the government. Economical As the subject of visitors to Singapore incrementd by 20.2% in year 2010, revenue of the hotel room lettings saw an increase in 21.8% as well (Singapore Tourism Board, 2010). According to the Business Expectancy Survey, 39% of hoteliers stick out growth in business by end promenade 2011. In fact, the employment rate for the industry is expected to increase by 19% (Sing Stats, 2010). With such evident growth in the tourism industry, the hotel industry will inevitably experience modernized growth in years to come. Furthermore, The Business Times (2010) utter that Singapores hotel industry is among the two best performers in... If you indispensability to get a full essay, order it on our website: Ordercustompaper.com

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