renovation and Production assistes serve and assembly line Entity Service Systems Service tonus Contents III The Roles of the Services ? Service as the main product of a gild A company markets services and a service itself is a trade good Service as a part of a company or companys competitive advantage ? Supports the sales of a product Special Features of Services ? Ingtangible nature (difficult to measure) ? Impossible to store ? Production, delivery and utilisation much at the same time ? Difficult to plow forward ? Direct contact between node and servant (service producer) needed ? Customer participates on service production ? Service fecal matternot be transported (transmitter) ? Every transaction is different ? Service is experienced individually Special Features of Services ? Service is deed or a serie of deeds ? Feedback often immediate/instant ? Customer does not get always any concrete benefit from service (insurance) ? Service can be joyless ? Service can not be presented easily ? Service is a procedure or series of procedures Service Participance in a Service Procedure How does a participance of a customer in service procedure affect on planning the service or servants action Business Entity vs.
Service ? From the block of view of service ? 3 sectors/levels around service ? Level of focal point ? Level of processes Service Production ? Level of performing services/action Service Systems ? Service is discussed from the point of view of Service package Service culture Quality of the service Service production system Service Culture ? Everything that the customer is experiencing/sensing through service Quality Surroundings Ambience Process (front/back office) ? Service atmosphere of a company Service Package ? Core service ? Every strain of service company does ? E.g. cleaning, security, hair dresser ? Supportive... If you want to get a full essay, order it on our website:
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