Myer Swot Analysis

Contents 1. Introduction 2. SWOT analysis 3. Stakeholder analysis 4. Strategic Initiatives 5.1 Suitability and Feasibility 5.2 Impact on major(ip) stakeholders 5.3 Shareholder value implication 5. Proposals to management 6. Strategy Map and Balanced induce Card 7. Conclusion Reference Appendix A External Analysis Appendix B inwrought Analysis Executive Summary Myer, the largest de pickment store retailer in Australia, re-listed on the Australian Stock in November 2009. Howard McDonald (Chairman of Myer) declared an Offer to the investors in order to achieve Listing on ASX and provide Myer with excess financial flexibility to pursue growth opportunities, Since changing the possession in 2006, Myer has been confronted by major transformations. Listing on ASX push aside help Myer improve access to capital markets, provide a liquid market for shares, provide an opportunity for employees and customers to invest in the company. Myer will have sufficient working capital, capital resources and fluidity to carry out its stated objectives on the completion of the Offer. This describe is to evaluate the strategies that given in the prospectus and to provide well-nigh recommendations.

First, a SWOT analysis will be given. The arcsecond part is stakeholder analysis of for five major stakeholders of Myer. The third part will select four strategic initiatives and evaluate its suitableness and feasibility followed by the assessment of the impact on two stakeholders and shareholders. The fourth part is the recommendation to the management of Myer. Finally, a outline map and Balanced Scorecard will be provided to let on demonstrate the strategy that Myer should focus its attention on. 1. Introduction Myer, started from 1900, has become the largest part store in Australia. Myer has undergone a major transformation since changing the ownership in 2006. The strategy that Myer focuses are mainly on four parts which are new stores... If you want to labor a full essay, order it on our website: Ordercustompaper.com

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