Mas Swot

1.0 Introduction In Malaysia, we can found that many company that which is low the government. One of the companies under the government is Malaysia Airlines System (MAS). Malaysia Airlines is a habitual limited airlines multitude of transport that provided the airlines services, cargo services and tending services. For MAS, it is travel over the 100 destinations and 6 continents across with much than 42,000 passenger everyday. MAS also a listed company that list in KLSE in Kuala Lumpur. The headquartered of MAS is in Kuala Lumpur, Malaysia. There shareholder and the government group that are the company stakeholder that effected the company of the MAS. In addition, MASwings and lightning bug are associated with MAS. (N/A, Malaysia Airlines (Company History)) (N/A, Malaysia Airlines (Partners)) (N/A, Malaysia Airlines (IR Home)) 2.0 Analyzing the Environment (SWOT analysis) 2.1 External Environment 2.1.1 Opportunities a) Launching the firefly (Competitor Fares) fire beetle is Malaysias first community airline, offering safe, affordable and comfortable flying experiences to exclusive travel routes. It has provided services in Penang International Airport, Kota Bharu, Langkawi, Kuantan, Kuala Terengganu, Phuket and Koh Samui.

Therefore, it has provided to a greater extent routes that to attract the customer in a lower scathe compare to other competitors. For the firefly, there is a new securities industry that the quickest routes in the air within Peninsula Malaysia, as wholesome as to some very famous tourist destinations in Thailand, aligning itself with the Indonesia-Malaysia-Thailand Growth Triangle (IMTGT) agenda. (N/A, firefly (Company Profile)) (N/A, Annual breed 2007 p.67) b) Increasing the routes and destinations in Asia peaceable Based of the industry, there have almost 400 plus new aircraft that hit skies of India, Middle East, and Asia Pacific in 2007. In conclusion, there will be growing the routes to the destination of China, Japan, India and other... If you want to get a full essay, roll it on our website: Ordercustompaper.com

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