Marketing Business Report

Loreal Group MCD 2050: Marketing 1, Major Assignment Astari Deardaza (23756667) Executive Summary LOreal is the largest enhancive group in the world. The gild started in 1909 by Eugène Schueller because of the hair dye he invented. Since he opened the partnership there is a lot of changes happened from the company itself until the changes outside the company such as the macro surroundings also the microenvironment. Because of the environment changes, the way LOreal choosing the consumer is also different. They withstand to choose the correctly consumers that give them the most profit. The macro environment change come across the company, such as demographic and technology environment. Because of this changes the company have to change their way to treat their consumers. Demographic changes the company because pile nowadays argon become busier than before and it makes convenient mathematical products are more than exigencyed. From the technology environment side, if the environment changes or the technology is developed it makes the production become faster and less waste. From the microenvironment, if the adversary change LOreal also have to update their product to become up-to-date because of the products is out of date then the customers impart not be attracted. An another(prenominal) beside competitors is consumer itself.

Consumers will demand more convenient product and it also will affect the company. Because of these changes both macro and micro, LOreal have to change their way to extend their product. They have to be more unique and different from other products to make the consumers choose them instead of their competitors. Table of Contents 1 introduction4 1.1 Industry4 1.2 Company4 2 Product Category5 2.1 iii Levels of Product5 2.1.1 Core Product5 2.1.2 Actual Product5 2.1.3 augment Product6 2.2 Branding6 2.3 Packaging6 2.4 Labeling6 3 Buyer way7 3.1 Internal Factors7 3.1.1 Psychological Factor7 3.1.2 Personal Factor7 3.2 External... If you want to get a full essay, order it on our website: Ordercustompaper.com

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