Intel

Intel Corporation 1968-1997| dram Intel was founded in 1968 by Robert Noyce, Gordon Moore, and Andy grove. They initially started their business by developing semiconductor memory chips for mainframe computers. Intel introduced 64bit and 256bit SRAM in 1969 and introduced 1kilobit fluid dram later in 1971. Intels outline in fluidram Intel entered into the DRAM industry with a clear strategy. Its strategy was to supercharge in product design and to be the first to grocery store newest devices and gain first mover advantage. Intel also directed its efforts toward staying on booster cable edge of process technology and leadership at product development. In order to be able to arrive at this strategy, Intel usually asked for a price premium from its customers. This pricing strategy was helpful in returnting enough resources to reinvest in newer extension of its products as quickly as possible. Intel also focused on being ahead of its competitors. Dramatic decline in DRAM 1974-1984 The strategies in DRAM were very successful until 1979. DRAM technology was diffused and could not effectively be protected by any kind of patents. Low barriers to entry led to the portal of Nipponese firms in DRAM business. After that product life cycles were shortened and prices were reduced rapidly.

Japanese competitors took advantage of the market and began to compete by introducing their version of DRAMs faster. The problems started when Fujitsu introduced a 64K DRAM in solution to Intels 16K DRAM. Intel was not fast enough to respond to competitors and before long lost a huge market share to Fujitsu and Hitachi. Japanese strategy was to invest a large portion of their sales in manufacturing. They also had technological advantage in photolithography. They worked with equipment manufacturing companies such as Nikon to design equipment that was not available in US. These factors allowed them to take a shit manufacturing cost advantage over US DRAM manufacturers. The leading factor in losing market share to Japanese... If you want to get a full essay, order it on our website: Ordercustompaper.com

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