Harley Davidson Executive Summary

Case Analysis of Harley-Davidson, Inc. Executive Summary Harley-Davidson, Inc. (NYSE:HOG) was founded in 1903. The home introduction was originally founded in and even today remains in Milwaukee Wisconsin. Harley-Davidsons popularity grew significantly during World War I, when the U.S. infantry employ 20,000 of the companys motorcycles in its war effort (Taylor, 2010). scoop up recognized for its manufacturing of heavyweight motorcycles, Harley-Davidson has captured half the U.S. market and a one-third of the global market (Wikinvest, 2010). Harley-Davidson motorcycles are noted for their classic lines, system paint jobs, dependability, fine craftsmanship and the Harley-Davidson signature choppy seem engine. Most importantly, it has been Harley-Davidsons ever committed and loyal customers that meet made the company one of Americas approximately successful manufacturers. Harley-Davidson, Inc is the parent company comprised of two business segments, Harley-Davidson financial Services (HDFS) and getcycle and Related Products (www.Google.com). HDFS offers wholesale and retail financial support to Harley-Davidson dealerships and allows customers to benefit from one stop shopping. HDFS provides insurance and insurance-related programs, primarily for Harley-Davidson Motor Company (HDMC) dealers and retail customers (www.

Google.com). The Motorcycle and Related Products segment focuses on the design, manufacturing and selling of motorcycles to Harley-Davidson dealerships. Another responsibility of this segment is to offer customers a line of motorcycle parts, accessories (i.e., helmets, gloves, eyewear, clothing, boots, etc.), general merchandise and related services. Harley-Davidson customers administer a special bond stemming from their loyalty and passion for the Harley-Davidson brand. In 1983, Harley-Davidson established a biking community called the Harley Owners Group (HOG), which eventually claimed a membership of over 1 million (Harley-Davidson, 2010e). According to... If you ask to get a full essay, order it on our website: Ordercustompaper.com

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