Environmental Factors

Running Head: ENVIRONMENTAL FACTORS Environmental Factors Paper Week 5 Christeana Mathew MKT 421 Kevin Fraser kin 15, 2009 Global and interior(prenominal) marketing has expanded very speedily during the last half of the 20th century. Nowadays, in a clime of low economic growth, many industries much much ascertain world-wide markets as a potential vehicle for advance growth. Global and domestic marketing is becoming of ever-greater importance to more and more companies and organizations around the world. However, ball-shaped and domestic marketing is complicated because overseas markets are usually different in crucial ways from the home market and because it is more difficult for managers to see to it and learn about markets in other countries. How to plan a successful international and domestic marketing plan? whizz way is to become more aware of external environmental factors that are present in global marketing. Such factors as political, cultural, and business ethics should be analyzed companies when formulating a global marketing strategy. An effective marketing strategy will swear out businesses determine the basis for all of their marketing efforts and provide them with a blueprint for accomplishing them goals and objectives.

In this paper, I analyze these environmental factors and crumple brief examples on how they can affect a global and domestic marketing plan for Nike. As a domestic company considers on whether or not to globalize the operations several key factors mustiness be seed upon from the beginning. A company must take a close see to it at the global marketing environment; the company must shape whether or not to take the product to the international market, decide which market to enter into, decide how to enter the market, decide on a global marketing program and decide on the global marketing organization. Once the decision has been do to go global, the marketing strategy will be prescribe by three environmental factors: economic... If you want to get a full essay, order it on our website: Ordercustompaper.com

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