Blue Ocean Strategy

[pic] Analytical Tools for BOS: Strategy Canvas Example: [pic] How to build a new value curve: reorient the strategic direction from competitors to alternatives; from customers to noncustomer ( reconstruct buyers value elements: use 4 actions framework as below [pic] [pic] [pic] Three characteristics of a good strategy: FOCUS, DIVERGENCE, COMPELLING TAGLINE - lacks focus( toll structure high and business model complex in implementation and execution. - lacks divergence ( no reason to stand by in the marketplace. - lacks a compelling tagline ( no great mercantile potential and no natural take-off capability Formulating BOS [pic] 1. Reconstruct market boundaries: 6 paths: - Path 1: look crossways alternative industries: subsitutes diametric forms but the same functionality; alternatives different functions and forms but the same purpose. What argon the alternative industries to your industry? wherefore do customers trade across them? - Path 2: look across strategic throng within industries: What are the strategic groups in your industry? Why do customers trade up for the higher group, and why do they trade down for the lower one?

- Path 3: look across the chain of buyers: purchasers focus on represent; users ease of use; influencers-innovations or relative policies. What is the chain of buyers in your industry? Which buyer group does your industry typically focus on? If you shifted the buyer group of your industry, how could you unlock new value? - Path 4: look across complementary products and function offerings: What is the context in which your product or assist is utilise? What happens before, during, and after? Can you identify the pain points? How can you disapprove these pain points through a comple mentary product or service offering? - Path 5: look acroos funtional and emotional prayer to buyers. Does your industry compete on functionality or emotional pull? If you compete on emotional appeal, what elements can you strip out to make it... If you want to get a full essay, regularize it on our website: Ordercustompaper.com

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