A Small Research on Fmcg Industry

Fast Moving Consumer Goods (FMCG) industry primarily deals with the intersectionion, distribution and selling of consumer packaged goods, i.e. those categories of products that are consumed at regular intervals. Examples include victuals & beverage, personal care, pharmaceuticals, plastic goods, paper & stationery and household products etc. The industry is vast and offers a panoptic range of prank opportunities in functions such as sales, supply chain, finance, marketing, operations, purchasing, human resources, product development and general management. Global leaders in the FMCG atom are Sara Lee, Nestlé, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc. Performance In India, the FMCG industry is the fourthly biggishst sector with a total (organized) market size of all everyplace US$15 billion in 2007, as per ASSOCHAM, and nominate be classified under the reward and popular segments. The premium segment (~25%) caters mostly to the higher/upper meat income consumers while the price sensitive popular or big money segment (~75%) consists of consumers belonging mainly to the semi-urban or agrestic areas who are not, and cannot afford to be, brand conscious.

The market growth over the past 5 years has been phenomenal, primarily due to consumers emergence disposable income which is directly linked to an increased demand for FMCG goods and work. Indeed, it is astray acknowledged that the large young population in the pastoral and semi-urban regions is driving demand growth, with the continuous rise in their disposable income, life style, food habits etc. On the supply side, the wide availability of raw materials, vast agricultural produce, low bell of labor and increased organized retail have helped the combat of players. At a time when the economy and other large industrial sectors such as automobiles, aviation and financial services are reeling from the global slowdown, the consumer goods sector in India has managed... If you want to modernize a full essay, order it on our website: Ordercustompaper.com

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