Business

Disclaimer: Cycle-Rama is a fictional company created by the Maine SBDC to expatiate the major components of the Business Plan. It in no way depicts or represents any known company. Cycle-Rama Marketing Plan I. Market Analysis The U.S. bicycle application was a 6$ billion labor in 2005 (this includes the sell value of bicycles, related parts, and accessories through all channels of distri scarceion), food marketing some 19 million bicycles, according to the National roulette wheel Dealers Association 2006 Industry Overview (NBDA; www.nbda.com). The industry has benefited undischargedly as Americans obtain become more aware of the positive affects associated with a salubrious lifestyle. Bicycling is an excellent cardiovascular exercise and a great stress reliever. A recent industry trade issue showed that 94.5% of those who berate bicycles do so for recreation or fitness. The manoeuvre is continuing to grow as more and more mass become aware of its health benefits. The Bicycle industry, and Cycle-Rama in particular, is positioned to immediate payment in on this trend. Cycle-Rama is a specialty bicycle retailer featuring high quality merchandise, and also offering additional guest services such as bike fitting, expert assembly, and repair. The approximately 4,800 specialty bicycle retailers in the U.S.

commanded roughly 16% of the market in terms of unit sales in 2005, but accounted for 47% of the dollars, a dominant dollar share (NBDA; www.nbda.com). The industry is a seasonal business that can be force by poor weather conditions, as well as changes in the economy. Fortunately, the economy in Abbotville is strong with an unemployment rate of 3.6% and a median family income of $42,047 (U.S. Census Bureau, www.census.gov). Additionally, high oil and gas prices confound increased the demand for bicycles nation wide as populate look for more affordable means of transportation. Approximately 5.2% of those who ride bicycles do so as a means of transportation. It is... If you necessity to get a full essay, order it on our website: Ordercustompaper.com

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