Marketing

psychological Factors That Influence Consumer Buying Behavior By Kenrick Callwood, eHow contributor Successful businesses study how to leverage the different factors that influence consumer acquire behavior to in effect market their products and maximize sales. Studies test that there are principally four main factors that lead a role in the consumers buying behavior. These factors include cultural factors, social factors, personal factors and psychological factors. The psychological factors that influence an individuals close to make a grease ones palms are further categorised into the individuals motivations, perceptions, learning and his beliefs and attitudes. Other plenty Are Reading Psychological Influences on Consumer Behaviour Factors That Influence Consumer Purchasing mark this denomination Motivations The motivation is the drive that leads the consumer towards buying a product or service. If the motivation is high, meaning the indispensableness or perception of involve is high, the individual provide actively seek to satisfy that need. This results in the consumer deciding to buy the product or service.

This factor is sharpen related to Maslows Hierarchy of Needs which states that every individual lead actively seek to satisfy physiological needs first, followed by safety, social, esteem and finally, self-actualization needs. Businesses that successfully leverage these needs will depart consumers to buy their products. Perceptions MBA Notes World defines perception as, The process by which hoi polloi select, organize, and interpret information to form a meaningful sketch of the world. Con! sumers make all manner of associations from their prior knowledge and experiences. It is punishing for a company that positions itself as a low aggrieve retail store, Walmart for example, to sell expensive clothing once it has settle its market positioning. The consumer perception is that everything that comes from that store is cheap and subconsciously, lower quality....If you compliments to get a full essay, order it on our website: OrderCustomPaper.com

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