Sw Analysis of Lego Group

6.1 Strengths
Brand name
??As a professional toy friendship since 1932, the brand name LEGO is well-known to people all all over the world as an important intangible asset. The LEGO icon elevated the brand identification as well as make a basic perspective of LEGO products, which have increased per centum of repeat buying and brand loyalty by effecting consumer preference. Therefore, having a high identifiable brand name provide a medium-level strength.
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Reputation and image with expanding customer groups
??With the motto, only the Best is proficient Enough, and the standard that all(prenominal) Lego piece must be manufactured to an exacting degree of precision, which means tolerances as belittled as 10mm, LEGO has successfully built a appointed news report among consumers. Its vision, inspire children to explore and challenge their own creative potentiality, creates an aspiring image with intelligent exploitation.
??With the cooperation with famous movies and games, larger consumer groups, standardised film fans and game players, are more interested in the play themes and licensed products . Compared with children, the new adult buyers have high purchasing power, which means they can offer higher price. Hence, positive reputation and image with expanding customer group offer a high-level strength.




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Recognizable core item with producing experience
??Known as Toy of the Century, the LEGO brick with the unique principle of interlocking tubes oblation unlimited building possibilities stands out among toys. It encourages creative and structured problem-solving, rarity and imagination. According to the article, annual production of Lego bricks averages approximately 36 one million million million per year, or about 1140 elements per second. If all the Lego bricks ever produced were to be dissever equally among a world population of six billion, each person would have 62 Lego bricks.
?? Being a division of LEGO image, Lego bricks have been core to companys history and success. As a result, the recognizable...If you want to get a full essay, company it on our website: Ordercustompaper.com



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