The purpose of this journal is to discuss and analyze three themes in qualitative research in marketing which are objects of both licking and confusion: analysis and interpretation; theory generation; and a quest for scientific pluralism and individual researcher lifestyles.
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Although these three are the purpose of the road-map, the practical implications would be for the proper use of methodological analysis and the generation of better marketing theory which will rack up it easier for those practitioners to reach the right decisions.
Transparency is a business problem considering the large amounts of data and links between them that are car park in qualitative applications. An example of this is the researchers implicit paradigm, pre-understanding and tactic acquaintance; it is often not possible to make all step in the analysis transparent to the consumer in the research. This is the reality that call for to be learned to live with constructively rather than area it under the carpet. It is often even irrelevant to try to contact requirements or reliability which is adamant in quantitative research and...If you want to get a full essay, order it on our website: Ordercustompaper.com
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