Polynesian

Table of Contents
EXECUTIVE SUMMARY2

HISTORY……………………………………………………………….……………3

revive FEATURES…………………………….………………………………....3

INDUSTRY ANALYSIS…………..………………………………………………...4

SWOT ANALYSIS……………...…………………………………………………...5
Strengths………………………………………………………………………..6
Weaknesses…...……………………………………………………………..... 8
Opportunities..………………………………………………………………….9
Threats….……………………………………………………………………..10

COMPETITOR ANALYSIS...…………………………………………………….12

selling STRATEGIES.…………………………………………………...15

PROPOSED SOLUTIONS & CONCLUSIONS.………………………………..17

APPENDIX .……………………………………………………………………….19

REFERENCES…………………………………………………………………….21












Disneys Polynesian Resort

Executive Summary

Walt Disney Worlds Polynesian Resort located in Lake Buena Vista, Florida is one of the mho Pacifics most beautiful draw and quarteraways. Disneys head game Kingdom situated one mile from the Polynesian is easy accessed via monorail right outside their lobby.



Other amenities offered by the Polynesian are the: white-sand beach, outdoor pool, childrens pool, health club, boat rentals, poolside bar, and oftentimes more. Although the Polynesian Resort is very successful in its expertness of creating an environment that is more than home away from home; many soon to be married couples are unaware of this distinctive Resort located right here in the join States.
The focus of this research report is to analyze in broad detail, the Polynesians current marketing strategy and wherefore it appeals only to families, and from that creating a new strategic marketing jut to reach out to a new market of honeymooners! This bring out of the report will discuss the potential target market for the proposed research objective.
An in depth analysis into the travel and touristry industry within the United States will help devour where the Polynesian resort is relative to their competitors. Based on this information, recommendations lowlife be made to the Polynesian with regard to how their...If you want to get a full essay, order it on our website: Ordercustompaper.com



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