Strategic Management

BB T s bursting charge StatementTo make the humanity a remediate place to live by : helping our clientsachieve economic achiever and monetary security creatinga place where our employees hind end learn , perplex and befulfilled in their work making the communities in whichwe work give places to be and thereby : optimizing thelong-term return to our shareholders , while providing asafe and sound putmentPositive AspectBB T s mission statement has unrivalled main haughty intend , the image it portrays . It portrays to the public the image it wants them to have of focus , which is one of caring for and bettering communities around them and providing good work environments for their employees . The mission portrays management loyalty to shareholders that they desire for their profitability in return on their secure investments with an underlying implication that they strive for this economic success for them .

The management philosophy should always portray the business in a favorable public image and provide rewards for those who invest time and money in products and services , which include clients investors , and employees (Pearce-Robinson , 2009Negative AspectContrary to the positive image it portrays , the mission statement is amorally flawed in other aspects . First of all , it does not identify a specific product other than economic success and financial freedom Secondly , the positive image projection can be taken as a list of platitudes , with the some grandiose statement of all being to make the world a better place to live . They offer no specifics and no details Mission statements are broad , but they do have a focal point . BB T s statements do not tie together to a normal focal point of interestReferencePearce-Robinson (2009 . . 11th Edition McGraw-HillPAGEPAGE 2 Mission Statement...If you want to get a full essay, order it on our website: Ordercustompaper.com

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