Service Marketing

Introduction to Services market
Session 1

? Class schedules ? Total attach and credits ? Break-up of total subject marks Coursework 40% { soul assignment 40%.} ? Examination system- 60% ? Moodle ? Rules within the carve up Discipline, mobile ? Other issues Plagiarism, copying, deadline violations ? How to Study and prepare for the examination.

Points to be interpreted note of:

Introduction to work
? What are services? ? Why services merchandising? ? Service and technology ? Characteristics of services compared to goods ? Services marketing mix ? Staying focused on the customer

Examples of service industries
? Healthcare
? Hospital, medical practice, dentistry, shopping center care

? Professional Services
? Accounting, legal, architectural

? Financial Services
? Banking, investment advising, insurance

? Hospitality
? Restaurant, hotel/motel, bed & breakfast ? move resort, rafting

Examples of service industries (continued)
?Travel
? Airline, travel agency, theme park

?Others
? Hair styling, pest control, plumbing, lawn maintenance, advise services, health club, interior design

Figure 1.



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Tangibility spectrum
Salt ? lenient Drinks ? Detergents ? Automobiles ? Cosmetics ? Fast-food outlets

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Intangible Dominant

Tangible Dominant

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Fast-food outlets Advertising agencies Airlines Investment Management Consulting Teaching

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% of gross domestic product attributable to service 2006

Why study Services Marketing?
?Service-based economies ?Service as a business imperative in manufacturing and IT ?Deregulated industries and professional service needs ?Services marketing is distinguishable ?Service equals profits ?Service and technology

How technology has influenced the development of services
?Provided the potentiality for new service offerings ?Offering new ways to slope service ?Enabling customers and employees ?Extending the global reach of services ?The internet is a service ?The paradoxes and dark side of...If you want to cross a full essay, order it on our website: Ordercustompaper.com



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